Business Development Certifications – Ways to Excel in Marketing

In today’s business world, it’s no longer enough just to have a good idea. You then need to be able to have the skills and current working knowledge of the marketplace to put this idea into practice and help develop your plan. One way to gain the type of skills that are necessary to do this is by obtaining business development certifications. These are short term programs that give you an intensive focus on the types of marketable job skills that you need, particularly for marketing and public relations practices.

One of the most important skills that a person can have is that of organization. Many people underestimate just how important it really is to be able to organize your clients, business responsibilities, and personal calendar, and how this plays into business development. Any course that leads to official business development certifications will delve deeper into this topic, to give people a better idea of how to make their time work out in a more productive and efficient manner. Management techniques and leadership skills are also vital, even for the introverted. Communicating effectively with your employees at any level of management is important for the organization as a whole.

Another facet of communication that will play into effective business development certifications is how to communicate with your clients. Keeping a pipeline of clients and learning how to hold their interest for ultimate customer satisfaction is the difference between those companies that offer a good service but are only moderately successful, and those that offer a moderately useful service but are extremely successful. While attracting client interest in the first place is a clearly important component of developing your business model, you will then also need to learn those tactics that will keep your clients interested and will ensure that they return for more business down the line.

Added to this is the need to learn about strategic marketing practices. Even if you are not working in the marketing department at your job, if you are involved in public relations or sales practices at all, this will be a topic that comes up. With new advancements in technology and internet marketing tools, if you don’t’ have a current set of knowledge you may be left behind by competitors. For this reason, new marketing techniques and development strategies will also be covered in any business development certifications courses that you might take part in.

What Is Data Science?

Data science is a present-day technology world using a very common term. It is a multi-disciplinary entity that deals with data in a structured and unstructured manner. It uses scientific methods and mathematics to process data and to extract knowledge from it. It works on the same concept as Big Data and Data Mining. It requires powerful hardware along with an efficient algorithm and software programming to solve the data problems or to process the data for obtaining valuable knowledge from it.

The present information trends are providing us 80% of data in unstructured mannered while rest 20% structured in format for quick analyzing. The unstructured or semi-structured details require processing in order to make it useful for the present-day entrepreneur environment. Generally, this information or details are generated from the wide varieties of sources such as text files, financial logs, instruments and sensors and multimedia forms. Drawing meaningful and valuable insights from this information require advanced algorithms and tools. This Science is proposing a value proposition for this purpose and this is making it a valuable science for the present-day technological world.

How Data Science Drawing Insights from Data?

1. For example, present-day online sites are maintaining the huge volume of the details or information pertaining to their customer base. Now, the online store wants to propose product recommendations for each customer based on their past activity. The store got the entire information of the customers like past purchase history, products browsing the history, income, age and some more. Here, the science can be a great help by coming up with train models using the existing details and store could be able to recommend precise products to the customer base at the regular intervals. Processing information for this purpose is a complex activity, but the science can do wonders for this purpose.

2. Let us look into another technological breakthrough where this science can be a great help. The self-driving car is the best instance here. Live details or information from sensors, radars, lasers and cameras generally create the map of surroundings for self-driving cars. The car uses this information to decide where to be fast and where to be slow and when to overtake other vehicles. Data science uses advanced machine learning algorithm for this purpose. This is another best instance to convey more about the science how it helps in decision-making using available details or information.

3. Weather forecasting is another area where this science plays a vital role. Here, this science used for predictive analysis. Details or information or facts or figures collected from radars, ships, satellites, and aircraft used to analyze and build models for weather forecasting. The developed models using science help forecast weather and to predict accurately the occurrences of the natural calamities too. Without science, the data collected will be totally in vain.

Life Cycle of Data Science

• Capturing: The Science starts with the data acquisition, data entry, data extraction and signal reception.

• Processing: This science process the acquired data effectively using data mining, data clustering & classification, data modelling and data summary.

• Maintaining: The Science maintains the processed data using data warehousing, data cleansing, data staging, and data architecture.

• Communicating: This science communicates or serves data using data reporting, data visualization, business intelligence and decision-making models.

• Analyzing: This Science analyzes data using exploratory or confirmatory process, predictive analysis, regression, text mining and qualitative analysis.

Acting Through the Ages

Performance art is as old as the world itself. The common belief is that theatre, as we know it today in the Western World, evolved from the ritual, and more specifically, the Greek rituals at the Dionysus festivals. Dionysus was the god of wine and fertility. It started with the Dithyramb, a song chanted by a chorus of up to 50 men, in honour of Dionysus.

It is believed that Thespis (6BC), a singer in the dithyramb, was the first person to step forward as an actor. He used masks to portray different characters. Eventually the characters grew from one to three. During Ancient Greek Times only men were allowed to act. They portrayed all the different characters by swapping masks and costumes. The Greek Tragedy was the first play to be performed.

Acting was stylised and spectacular with dance and movement. Specific movements and gestures were used to depict emotions like crying and praying.

Roman and Greek Theatre bloomed until the fall of the Roman Empire around 500- 600AC. Political instability, barbaric invasions and diseases terrorised the world. Theatre declined to the odd wandering performer, doing juggling tricks and mime. Formal theatre didn’t exist anymore.

The Roman Catholic Church gained more and more ground during these times and was opposed to the pagan element in theatre and performance.

It is ironic that the church, at the end, was responsible for the Revival of Theatre.

During Medieval Times people were mostly illiterate. All church services were conducted in Latin and not in the vernacular. In an attempt to make church services more accessible to the common man, the church introduced Mystery and Morality plays into their service. Certain Bible stories were performed like the birth of Jesus or the Crucifixion.

As the stories became less and less biblical, plays were moved outside the church to fixed stages and Pageant Wagons.

In the early Renaissance period, the Commedia Dell’ Arte became a popular art form. It was a very physical form of theatre with a lot of clowning and comic movements from the characters. Like in Eastern Theatre, actors performed the same character for many years.

Shakespeare and the Elizabethan theatre must certainly be the best known theatre from the Renaissance period. Spectacle was of utmost importance as theatre was open to all classes. Shakespeare’s eloquent language was not understood by everybody, so a lot of action and spectacle was necessary to entertain everybody. It was still only men that were allowed to act. The well-known motion picture Shakespeare in Love explores this issue very well.

With the Industrial Revolution and the emphasis on science during the 1900s, the theatre underwent a massive change. Stanislavsky, the Russian director, started to place emphasis on the emotions of the characters. He believed that the actor should experience the emotion of the character on stage and explore the idea of “sense memory”.

Dramas changed from stories about heroes and Noble figures to stories about everyday people and their tragedies. Acting became more realistic and believable. Spectacle made space for real emotion on stage.

World War One and Two brought another turn about in Theatre. Science failed the world. What should have saved the world is now killing people. Brecht, the revolutionary playwright, together with Erwin Piscator, a Marxist, began a movement against realism, called Epic Theatre. Here it was required of the actor to distance himself from the character. Instead of asking ” Who am I’? as in the times of Realism, the actor should ask “What am I?” The person became less important than what he represented in society. A character would be referred to as the soldier, instead of Simon, as in Caucasian Chalk Circle.

After World War Two, the world was in turmoil and people started questioning their existence. Absurd Theatre made its entrance into the world. The best known play of these times must be Beckett’s Waiting for Godot. Two characters waiting at the roadside for Godot, who never shows up. Acting techniques changed. The dialogue was dark and without hope, where characters would talk senseless lines with little emotion just to contrast this with clowning actions.

Modern theatre is believed to have started with Epic Theatre and today we have a wonderful eclectic acting style. Classical plays are done either true to the time period or in a modern version. Many of Shakespeare’s plays have been adopted very successfully into a modern setting making them more accessible to modern man.